We developed a full UI/UX prototype and complete brand identity in just 12 days, helping the startup secure its first investor and reduce future development costs by 30%.

When Leo Marshall, the founder of a new SaaS startup, came to us, he had a clear vision for the product but no visual structure, no brand identity, and no interface foundation to bring the idea to life. During our initial consultation, we discovered that he was preparing to pitch early investors, but without a prototype or a defined visual system, it was difficult to communicate the value of the idea or start any meaningful development.

We began with a deep dive into the product concept, user needs, and competitor landscape. Over the next several days, we built a structured user flow, created experience maps, and prepared a visual direction that aligned with the product’s positioning. Once the foundation was set, we moved into prototyping and created a fully interactive interface — complete with dashboards, navigation logic, key interactions, and detailed UI patterns. Every screen was designed with clarity, function, and scalability in mind.

With the prototype approved, we focused on crafting the full brand identity. We developed a modern logo, a clean color palette, typography guidelines, iconography, and reusable interface components. All visuals were assembled into a unified digital Brand Kit, giving the startup a long-term, scalable design system that could be used by developers, marketers, or investors. By the time we delivered the final UI/UX kit, the product looked polished, real, and ready for pitching.

The impact was immediate. Leo began presenting the prototype to early-stage investors and potential partners. The clarity of the design significantly improved communication, and the functional prototype helped validate the concept faster. Within the first month, the startup secured its first angel investor and began preparing for the technical development stage — already equipped with a complete UI foundation and a brand identity designed for long-term growth.