After building a high-speed SEO-optimised website and automating lead capture for a repair service in Manchester, we cut their cost per lead from £12 to £2.9, increased weekly inquiries by 73%, and helped them open a second location in just three months — all starting from zero online presence.

When Daniel Foster, the owner of a repair service company in Manchester, reached out to us, he faced a problem common to many local businesses: the company relied entirely on Facebook, OLX, and phone calls for leads. This created an unstable flow of clients, high lead costs, and complete dependence on third-party platforms. During our free consultation, we reviewed his situation and quickly realised that the business was losing up to 50–60% of potential customers simply because it had no proper website and zero visibility in Google Search.

We began by building a fast, modern, SEO-structured WordPress website designed specifically for local search intent. During development, we created a full semantic keyword map for terms such as “repair service”, “device fix”, “electronics repair”, and geo-targeted queries across Manchester. We built a clear service architecture, optimised landing pages, implemented schema markup, and fully integrated the website with Google Maps and Google Business Profile. In parallel, we set up a lightweight CRM with automated lead capture to ensure every form submission, call, and message was tracked and never lost.

The full development cycle — design, structure, copywriting, SEO optimisation, CRM setup, analytics, and testing — took 10 days. Within the first two weeks, the website began indexing and gaining traction. Two months after launch, the company saw a 64% increase in organic traffic, and the cost per lead dropped from £12 to £2.9, a 75% improvement. The number of weekly inquiries rose consistently, forcing Daniel to hire an additional technician, and three months later, he opened a second service location due to the surge in demand.

Today, the business runs on a stable pipeline generated by organic search and automated lead capture — with no dependency on unstable third-party platforms.